2011
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Eco Assist™
In addition to a sophisticated hybrid engine, the Insight also features another fuel-saving device. The Insight comes standard with a driver-focused fuel-efficiency[1] enhancement technology named Eco Assist™[2]. As part of this system, pushing the dash-mounted ECON button[2] modifies various vehicle systems to minimize the vehicle's overall energy use for increased fuel economy. A sophisticated feedback system uses both ambient color behind the speedometer to indicate efficiency[1] as you drive and an Eco Guide display that provides feedback on your braking and acceleration to help you drive more efficiently[1]. A cumulative Eco Score scoring system provides ongoing support.

[1] 40 city/43 hwy/41 combined mpg. Based on 2011 EPA mileage estimates. Use for comparison purposes only. Do not compare to models before 2008. Your actual mileage will vary depending on how you drive and maintain your vehicle.

[2] Eco Assist, Eco Assist Symbol and ECON button are trademarks of Honda Motor Co., Ltd., and may not be used or reproduced without prior written approval.
ECON Button
Pushing the dash-mounted ECON button[1] modifies various vehicle systems to help minimize the vehicle's overall energy use—and maximize fuel economy[2].

[1] ECON button is a trademark of Honda Motor Co., Ltd., and may not be used or reproduced without prior written approval.

[2] 40 city/43 hwy/41 combined mpg. Based on 2011 EPA mileage estimates. Use for comparison purposes only. Do not compare to models before 2008. Your actual mileage will vary depending on how you drive and maintain your vehicle.
Integrated Motor Assist IMA®
The IMA® electric motor works in conjunction with the gasoline engine, and supplies additional power and torque in assist mode. The motor's ultra-thin design allows it to be mounted between the engine and the transmission. The motor also functions as the generator for the IMA® system during deceleration, and as a starter, quickly spinning the engine up to idle speed.