2012
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Eco Assist™
The Insight comes equipped with fuel-efficiency[1] enhancement technology called Eco Assist™. Push the dash-mounted ECON™ button to modify various vehicle systems, minimize energy use and increase fuel efficiency. This sophisticated feedback system uses ambient color behind the speedometer to indicate how efficiently[1] you're driving. An Eco display provides feedback on braking and acceleration. Plus, Eco Score provides ongoing support.

[1] 41 city/44 hwy/42 combined mpg. Based on 2012 EPA mileage ratings. Use for comparison purposes only. Do not compare to models before 2008. Your mileage will vary depending on how you drive and maintain your vehicle.
ECON Button
Pushing the dash-mounted ECON button modifies various vehicle systems to help minimize the vehicle's overall energy use—and increase fuel efficiency.
Integrated Motor Assist IMA®
The IMA® electric motor works in conjunction with the gasoline engine, and supplies additional power and torque[1] in assist mode. The motor's ultra-thin design allows it to be mounted between the engine and the transmission. The motor also functions as the generator for the IMA® system during deceleration, and as a starter, quickly spinning the engine up to idle speed.

[1] Horsepower and torque measured with IMA system.