The Edmunds.com Best Retained Value® Awards recognize the brands and models that have the highest projected private party residual value five years after their launch, expressed as a percentage of their average True Market Value®(TMV®) during their first five months in the market (or, for vehicles introduced in November or December of 2013, through March 2014). We assume 15,000 miles driven per year. These awards are based on each carmaker's 2014 models that launched prior to the end of 2013.
We're proud to announce that Kelley Blue Book's KBB.com has named Honda the Best Overall Brand as part of its 2014 Brand Image Awards[1].

[1] 2014 Kelley Blue Book Brand Image Awards are based on the Brand Watchâ„¢ study from Kelley Blue Book Market Intelligence. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
Honda has been recognized as the Most Trusted Brand as part of Kelley Blue Book's KBB.com 2014 Brand Image Awards[1], proving that the quality and dependability are just two of many things our drivers can rely on.

[1] 2014 Kelley Blue Book Brand Image Awards are based on the Brand Watchâ„¢ study from Kelley Blue Book Market Intelligence. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.