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[1] 2010 Insight LX [MSRP $20,510]/2010 Prius II [MSRP $23,550]/2010 Insight EX [MSRP $22,010]/2010 Prius II [MSRP $23,550]/2010 Insight EX with navigation [MSRP $23,810]/ 2010 Prius III with optional navigation [MSRP $26,580]. Comparison based upon comparably equipped vehicles. Manufacturer's Suggested Retail Price includes: Insight $710 destination charge, Prius $750 destination charge, excludes: taxes, license, registration/title, optional or regionally required equipment. Dealer prices may vary. Pricing information is based on information obtained from each manufacturer's Web site as of 2/4/2010. You are advised to check with each manufacturer or its representatives as the final authority on its products.

[2] 40 city/43 hwy/41 combined mpg. Based on 2010 EPA mileage estimates, reflecting new EPA fuel economy methods beginning with 2008 models. Use for comparison purposes only. Do not compare to models before 2008. Your actual mileage will vary depending on how you drive and maintain your vehicle.

[3] Eco Assist is a trademark of Honda Motor Co., Ltd., and may not be used or reproduced without prior written approval.

[4] The USB Audio Interface is used for direct connection to and control of some current digital audio players and other USB devices that contain MP3, WMA or AAC music files. Some USB devices with security software and digital rights-protected files may not work. Please see your Honda dealer for details.

[5] The Bluetooth® word mark and logos are owned by Bluetooth SIG, Inc., and any use of such marks by Honda Motor Co., Ltd., is under license.

[6] "Additional Miles" calculated by taking the cost differential between specified Insight and Prius trim levels, dividing cost by $3.00 average cost of gas (per gallon), and multiplying by Insight combined city/hwy estimated 41 mpg[2].
Insight LX vs. Prius II = 41,546 additional miles [($3,040 cost differential/$3.00 gas) x 41 combined cty/hwy mpg = 41,546].
Insight EX vs. Prius II = 21,046 additional miles [($1,540 cost differential/$3.00 gas) x 41 combined cty/hwy mpg = 21,046 additional miles).
Insight EX w/navigation vs. Prius III w/navigation = 37,856 additional miles ($2,770 cost differential/$3.00 gas) x 41 combined cty/hwy mpg = 37,856 additional miles].