The Value Story
Since the very beginning, one of the main goals at Honda has been to provide reliable, efficient transportation. The 2013 Insight extends this objective into a new era of hybrid technology that is both affordable and accessible to everyone.
One of the ways we've been able to make the Insight so affordable is by leveraging existing technologies we've developed in other models, such as the Civic and the Fit. These technologies include various engine and chassis components. Retaining value while lowering costs requires ingenious and imaginative engineering solutions.
The engine is the heart, muscle and brain of any modern automobile and, rightfully, it's the most valuable part. To develop an affordable hybrid, Honda engineers took on the formidable task of cutting the cost of the powertrain while retaining the reliability and performance Honda is known for.
Because Honda engineers focused their cost-cutting measures on the powertrain, they were able to develop the rest of the car in a fashion that still manages to retain value and keep the price tag low. Then again, that's what Honda has always been aboutproviding more value, efficiency and performance for every dollar.