Honda Marks 30 Years of U.S. Auto Manufacturing With Production Start of All-new 2013 Honda Accord
9th Generation Accord Launches at Marysville Auto Plant

MARYSVILLE, Ohio August 20, 2012


Associates at the Marysville Auto Plant today started production of the all-new 2013 Honda Accord, marking 30 years of automotive manufacturing in the United States. With sophisticated styling, premium features and unique technologies that make Accord more fuel efficient and fun to drive, the ninth-generation Accord will go on sale next month.

Ohio Gov. John Kasich along with other government and community leaders joined Honda associates at the plant today as the first mass-produced 2013 Accords rolled off the assembly line. The Accord has been in continuous production at the Marysville Auto Plant since it started operations as the first Japanese automaker in the U.S. on Nov.1, 1982 with production of the second-generation Accord Sedan. The plant has produced more than 9 million Accords during the past three decades.

"This new Accord excels in all areas, and it's being built in a plant that excels in all areas as well – including flexibility, efficiency and quality for the customer," said Hide Iwata, president and CEO of Honda of America Mfg. "For 30 years, the Accord has been the signature vehicle from Honda, and it remains the industry benchmark in a very competitive segment."

Located northwest of Columbus, the Marysville Auto Plant redefined the American automobile industry over the past 30 years with its highly skilled workforce, top quality, production flexibility and environmentally responsible performance.

During the line-off event, Jeff Tomko, plant manager of the Marysville Auto Plant, hailed the high degree of quality and craftsmanship achieved by the Honda associates building the new Accord.

"The styling is outstanding, the features are impressive and the technology is unlike any other vehicle in this segment," said Tomko. "But what really makes this vehicle great is the hands-on craftsmanship that each of our associates have put into building this new Accord."

With its full-model change, the 2013 Accord has a sculpted and aerodynamic exterior, all-new engines and transmissions, and innovative features that include the LaneWatch™ blind-spot display which enhances visibility of the passenger-side roadway; Lane Departure Warning; and Forward Collision Warning. New technologies that are standard on all Accord models include rearview camera and Expanded View Driver's Mirror. Also standard are popular technologies including Bluetooth®1 HandsFreeLink® phone interface, Multi-Information Display (i-MID), SMS text messaging function and Pandora® Internet Radio interface2.

"Together, we worked hand-in-hand to ensure that every detail of this vehicle could be manufactured with the highest levels of quality," said Mike Fischer, manufacturing new-model leader for the Accord. "We have been very successful at taking an exciting design concept for the 2013 Accord and turning it into a segment-leading product for our customers."

One example is the Accord's seamless, one-piece instrument panel, which reduces road noise and makes for a much more quiet and luxurious ride. Making this one change required three new machines, two new welders and installation of a special seismic floor six feet deep into the plant floor to eliminate vibrations that could cause variations with the ultrasonic knife used to score perforations that will enable deployment of the front passenger airbag.

"This new Accord will be very fun to drive, will offer great fuel economy, and will feature a comfortable cabin with a very quiet ride," said Tomko. "Our team at the Marysville Auto Plant is ready to build it, and we are committed to manufacturing it with the best quality and reliability in the business."

Honda's engine and transmissions plants in Ohio on Thursday started mass production of Honda's new "Earth Dreams" powertrain series, a new generation of engines and transmissions that will make their U.S. debut on the all-new 2013 Honda Accord.

Along with a total redesign of the vehicle, the ninth-generation Accord is the first in North America to apply Honda's Earth Dreams engine and transmission technologies that offer improved fuel efficiency and fun-to-drive performance. This includes a new four-cylinder direct injection engine paired with a new Continuously Variable Transmission (CVT), and a new V-6 engine with 6-speed automatic transmission that provide an excellent combination of fuel efficiency and performance.

Honda is investing $220 million to launch the CVT production for vehicles produced in North America, including $120 million for the new CVT line and nearly $100 million at the Anna Engine Plant for the production of the CVT's high-tech pulley components starting next year. The expanded production will create 150 new jobs at the two plants.

The Accord also is an important product for domestic suppliers in Ohio and the rest of North America, which manufacture the vast majority of the parts and components for its production. More than 200 parts suppliers in the U.S. manufacture parts for the Accord.

Honda's parts purchasing will exceed $20 billion this year in North America from more than 600 parts suppliers in the region, including 500 in the U.S. and 150 in Ohio. Parts purchasing has continued to grow in the region as Honda's production has increased in North America, and due to increasing exports of parts from North American suppliers to Honda plants in other parts of the world.

About Honda in Ohio
Based on Honda's longstanding commitment to "build products close to the customer," Honda began operations at its first U.S. auto plant nearly 30 years ago, on Nov. 1, 1982, in Marysville, Ohio. The Marysville plant currently employs approximately 4,400 associates. In addition to producing both the four-cylinder and V6 models of the Accord Sedan and Coupe, the Marysville plant is the sole manufacturing site for the Acura TL luxury Sedan. Honda and Acura vehicles are produced using domestic and globally sourced parts.

Honda also operates an auto plant in East Liberty, Ohio, that builds the segment-leading Honda CR-V compact sport-utility vehicle (SUV) and the Honda Crosstour crossover utility vehicle, and the Acura RDX luxury SUV. Honda has the capacity to build 680,000 automobiles annually at its two Ohio auto plants.

In addition to manufacturing, Honda has established substantial R&D operations in Ohio, along with other operations that support product development, manufacturing and sales of Honda and Acura products in North America. The company employs more than 13,500 Ohioans and tens of thousands more through its suppliers and other business partners. The company's total investment in its extensive operations in the state exceeds $8 billion.

Honda has seven auto plants in North America with the capacity to manufacture 1.63 million automobiles annually. Honda has announced that by 2014, the company's North American auto production capacity will reach 1.92 million units. More than 85 percent of the Honda and Acura products sold in the U.S. are built in North America.

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For more information, contact:
Ron Lietzke at Honda of America Mfg.: 937-441-0968
ron_lietzke@ham.honda.com

Connect with Honda of America, and Acura and Honda brands:
Honda of America Mfg., Inc. (Press Room): www.ohio.honda.com
Acura Media Newsroom (for journalists): www.acuranews.com
Honda Media Newsroom (for journalists): www.hondanews.com

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