Starting October 1, Honda will present a month-long 2006 Civic-A-Day giveaway at the Disneyland Resort as part of the re-launch of "Space Mountain," American Honda Motor Co. and Disneyland Resort jointly announced today.
Honda's "The Coolest Ride in the Galaxy" sweepstakes is the latest addition to the 18-month celebration of Disneyland's 50th Anniversary that continues through 2006. Each day, one lucky guest at Disneyland or Disney's California Adventure will win a new 2006 Civic. Park guests will receive a scratch-off card upon entry, with finalists participating in a daily ceremony to award the car at a replica of "Space Mountain" in the Disneyland Resort Esplanade.
As Disneyland marks five decades of fun with all-new shows, adventures and attractions, Honda debuts its all-new eighth-generation 2006 Civic. The new Civic represents an extreme transformation of technology, design and dynamics, and delivers clean and efficient performance with class-leading standard safety equipment.
"We believe this month-long giveaway will create added excitement for our guests as Disneyland's 50th Anniversary shifts into high gear," said Matt Ouimet, president of the Disneyland Resort.
"We're excited about this opportunity to spotlight the 2006 Civic, which offers enhanced safety, performance and refinement beyond anything we've ever offered in this segment," said John Mendel, senior vice president, Auto Operations, American Honda.
The Civic, available in two distinctive body styles and highlighted by an environmentally friendly Civic Hybrid and a high performance Civic Si model, symbolizes the new generation compact vehicle that is stylish, fun-to-drive and practical.