American Honda Sales Increase 7.3 Percent to New March Record

TORRANCE, Calif. April 03, 2007


American Honda Motor Co., Inc., posted the fifth-best month in history with record March sales of 143,392 Honda and Acura vehicles, a 7.3 percent daily selling rate* increase compared to March, 2006, the company reported today.

March also saw record American Honda sales in both car and light-truck segments with car sales surpassing the March 1996 record of 80,117. Year-to-date American Honda total vehicle sales of 354,208 increased 3.3 percent.

"We are on track for another record year in 2007," said Dick Colliver, executive vice president of American Honda. "The continued sales success of Honda light trucks and cars in this period of ever-increasing fuel prices shows the high consumer awareness of our excellent fuel economy across the entire product line."

The Honda Division posted its best ever March with sales of 126,406 cars and light trucks, an increase of 9.5 percent over year-ago results. Record March Accord sales of 36,506 reflect an 18.8-percent increase.

CR-V sales of 19,658 rose 49.2 percent, helping the division post record March sales of 55,550 trucks, up 2.8 percent over year-ago results. The Pilot also posted record-March sales of 14,339, an increase of 6.6 percent over March, 2006.

Honda sold a total of 3,199 hybrid vehicles, including 2,813 Civic Hybrids and 385 Accord Hybrids, a combined increase of 6.7 percent over year-ago results.

The Acura Division posted strong March sales of 16,986, with record combined light truck sales of the completely redesigned and all new RDX SUV's. The TL luxury performance sedan was Acura's best-selling model with March sales of 5,769 while the TSX posted near-record sales of 3,232.

* Daily selling rate based on 28 selling days in March 2007 and 27 selling days in March 2006

American Honda Vehicle Sales For March 2007
Month-to-Date Year-to-Date
March March DSR** March March DSR**
2007 2006 % Chg. 2007 2006 % Chg.
American Honda Total 143,392 128,806 7.3% 354,208 333,844 3.3%
   Total Car Sales 80,633 72,020 8.0% 194,550 189,803 -0.2%
   Total Truck Sales 62,759 56,786 6.6% 159,658 144,041 8.0%
      Honda Total Car Sales 70,856 59,178 15.5% 170,413 156,985 5.7%
      Honda Total Truck Sales 55,550 52,104 2.8% 140,134 131,208 4.0%
      Acura Total Car Sales 9,777 12,842 -26.6% 24,137 32,818 -28.4%
      Acura Total Truck Sales 7,209 4,682 48.5% 19,524 12,833 48.2%
Domestic Car Sales * 65,194 57,709 8.9% 152,844 157,957 -5.8%
   Honda Division 59,425 50,942 12.5% 139,140 141,153 -4.0%
   Acura Division 5,769 6,767 -17.8% 13,704 16,804 -20.6%
Domestic Truck Sales * 43,734 44,081 -4.3% 112,719 111,690 -1.7%
   Honda Division 36,525 39,399 -10.6% 93,195 98,857 -8.2%
   Acura Division 7,209 4,682 48.5% 19,524 12,833 48.2%
Import Car Sales 15,439 14,311 4.0% 41,706 31,846 27.6%
   Honda Division 11,431 8,236 33.8% 31,273 15,832 92.4%
   Acura Division 4,008 6,075 -36.4% 10,433 16,014 -36.5%
Import Truck Sales 19,025 12,705 44.4% 46,939 32,351 41.3%
   Honda Division 19,025 12,705 44.4% 46,939 32,351 41.3%
MODEL BREAKOUTS BY DIVISION            
Honda Division Total 126,406 111,282 9.5% 310,547 288,193 5.0%
    Fit 4,235 0   8,837 0  
   Accord * 36,506 29,623 18.8% 92,590 76,954 17.2%
     Memo:  Accord Hybrid 385 581 -36.1% 945 1,715 -46.3%
   Civic * 29,721 28,969 -1.1% 68,140 78,479 -15.4%
     Memo:  Civic Hybrid 2,813 2,232 21.5% 6,520 7,177 -11.5%
   S2000 393 507 -25.3% 845 1,342 -38.7%
   Insight 1 79 -98.8% 1 210 -99.5%
   FCX 0 0   0 0  
   Odyssey  * 13,805 16,529 -19.5% 37,346 39,204 -7.2%
   Pilot * 14,339 12,966 6.6% 34,081 33,866 -2.0%
   CR-V * 19,658 12,705 49.2% 47,572 32,351 43.2%
   Element * 3,741 4,560 -20.9% 10,126 12,144 -18.8%
   Ridgeline 4,007 5,344 -27.7% 11,009 13,643 -21.4%
Acura Division Total 16,986 17,524 -6.5% 43,661 45,651 -6.8%
   RSX 57 1,591 -96.5% 257 4,150 -94.0%
   TL * 5,769 6,767 -17.8% 13,704 16,804 -20.6%
   TSX 3,232 3,355 -7.1% 8,629 9,233 -9.0%
   RL 719 1,117 -37.9% 1,547 2,602 -42.1%
   NSX 0 12   0 29  
   MDX * 4,785 4,682 -1.5% 13,268 12,833 0.7%
   RDX  * 2,424 0   6,256 0  
Selling Days 28 27 77 75
   * Honda and Acura vehicles are made of domestic and global sourced parts.
 ** Daily Selling Rate
Month-to-Date Year-to-Date
March March DSR** March March DSR**
2007 2006 % Chg. 2007 2006 % Chg.
Hybrid
3,199 2,892 6.7% 7,466 9,102 -20.1%
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