American Honda Motor Co., Inc., posted August total vehicle sales of 146,855, a decline of 7.3 percent compared to record-setting August 2007 results. Year-to-date sales of 1,083,957 represent a 1.2 percent increase on a daily-selling-rate basis* compared to last year.
Honda Division posted August sales of 131,766, a decline of 7.1 percent versus August 2007. Honda models showing increased sales included the all-new Pilot, up 18.6 percent to 11,276; Civic, up 5.3 percent to 30,052; the Civic Hybrid, up 47.7 percent to 3,105.
"Meeting the demand for fuel-efficient vehicles remains a priority," said Dick Colliver, executive vice president of sales for American Honda. "In addition to the Civic and Civic Hybrid, the sales increase of the all-new Pilot shows that fuel-efficient technologies such as our variable cylinder management system are being well-received in Honda's light truck segment."
Honda total car sales decreased by 4.9 percent to 78,674. Honda light truck sales saw a decrease of 10.3 percent to 53,092.
The Acura Division posted sales of 15,089, a decrease of 8.2 percent compared to August 2007. The MDX was Acura's top-selling model, posting 5,180 units while sales of the TL sedan increased 0.2 percent to 5,000.
*The daily selling rate is calculated with 27 days for August 2008 and 27 days for August 2007. The year-to-date daily selling rate is calculated with 206 days for 2008 and 205 days for 2007. All percentages reflect the daily selling rate.
For more information or downloadable high-resolution images of Honda and Acura vehicles, please visit www.hondanews.com. Consumer information is available at www.honda.com.