American Honda Motor Co., Inc. has signed a five-year contract to once again be the Official Vehicle Sponsor of Little League Baseball® and Softball through the year 2013. Honda is entering its 13th year as a sponsor.
Little League Baseball and Softball is a nonprofit organization dedicated to assisting youth to develop qualities of citizenship, discipline, teamwork and physical well-being. There are now more than 7,400 Little League Baseball and Softball leagues in nearly 75 countries around the globe.
Since 2001, Honda also has been a proud sponsor of the Little League Urban Initiative, which aids approximately 43,000 Little Leaguers. The goal of the Urban Initiative is to provide those with the dream, but without the resources, the opportunity to play Little League in urban communities and neighborhoods around the country. Honda's financial contributions have helped the Urban Initiative grow from leagues located in Los Angeles and Harlem to more than 200 leagues in 85 cities nationwide.
Local Honda dealers have regularly supported Little League Baseball and Softball and its Urban Initiative by sponsoring local leagues and tournaments.