American Honda Motor Co., Inc., posted January total vehicle sales of 71,031, a decline of 30.7 percent compared to January 2008. Honda Division posted January sales of 63,175, a decline of 30.5 percent versus January 2008 on a daily-selling rate* basis.
"Two models posted gains, but we are still facing unprecedented times in the industry, and no auto company is immune from current market conditions," said Dick Colliver, executive vice president of sales for American Honda.
Honda total car sales decreased by 31 percent, to 35,601. Fit sales increased 1.8 percent to 4,745. Honda light-truck sales saw a decrease of 29.7 percent to 27,574.
The Acura Division posted sales of 7,856, a decrease of 32.4 percent compared to January, 2008. Sales of the all-new TSX sports sedan, the brand's best-selling model for the month, increased 11.6 percent to 2,406.
*The daily selling rate is calculated with 26 days for January 2009 and 25 days for January 2008. All percentages reflect the daily selling rate.
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