American Honda Motor Co., Inc., posted total February vehicle sales of 71,575, a decline of 35.4 percent compared to February 2008, based on the daily selling rate*. Honda Division posted February sales of 63,916, a decline of 34.9 percent versus February 2008.
"The pattern that emerged a few months ago seems to be continuing," said Dick Colliver, executive vice president of sales for American Honda. "We hope, as spring beckons and the economy strengthens, sales will begin their upswing."
Honda total car sales decreased by 33.1 percent, to 35,991. Fit sales increased 2.3 percent, to 4,247. Honda light-truck sales decreased 37.2 percent, to 27,925.
The Acura Division posted sales of 7,659, a decline of 39.0 percent compared to February 2008. Sales of the TSX sports sedan, the brand's second-best-selling model for the month, increased 4.1 percent to 2,293.
*The daily selling rate is calculated with 24 days for February 2009 and 25 days for February 2008. All percentages reflect the daily selling rate.
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