American Honda Motor Co., Inc., posted total July vehicle sales of 114,690, a decline of 17.3 percent compared to July 2008 results, the company reported today. American Honda year-to-date sales of 645,468 represented a 30.7 percent decline based on the daily selling rate*.
Sales of the fuel-efficient Honda Civic increased 3.1 percent to 30,037. Honda CR-V, a best-seller in the crossover utility vehicle segment, increased sales by 9.9 percent to 19,151. The Honda Division posted July sales of 106,028, a decline of 15.8 percent compared to last year's aggressive pace.
"Strong interest from the CARS program increased dealership traffic late in the month and contributed to Civic and CR-V sales gains," said John Mendel, executive vice president of American Honda Motor Co., Inc. "July was our highest-volume month so far this year."
The Acura Division posted July 2009 sales of 8,662, a decrease of 32.5 percent compared to last year's July sales.
*The daily selling rate is calculated with 26 days for July 2009 and July 2008. The year-to-date daily selling rate is calculated with 178 days for 2009 and 179 days for 2008. All percentages represent the daily selling rate.