Lollapalooza Music Festival Attendee Wins All-new 2010 Honda Insight
Winner participated in festival's 'Rock & Recycle' program

TORRANCE, Calif. September 14, 2009


Honda recently awarded an all-new 2010 Honda Insight hybrid to Richard Hasenmyer of Houston, TX, as the winner of an environmentally-focused contest at the August 2009 Lollapalooza music festival. Hasenmyer, along with thousands of other festival attendees, participated in the 'Rock & Recycle' program, which aimed to promote recycling and eco-friendly transportation.

American Honda Motor Co., Inc., worked with C3, the promoter of Lollapalooza, as an official Eco-partner for the event. Honda's support as an Eco-partner on-site in Chicago included integrated "green" activities, hybrid-vehicle displays and the giveaway of the all-new 2010 Insight hybrid car.

"By participating in Rock & Recycle, the winner of this all-new Insight showed his passion for music and helping the environment," said Tom Peyton, senior manager of Honda national advertising. "These are two things that Honda is happy to actively support."

Honda is continuing its industry-leading efforts to address the environmental challenges of global climate change, emissions reduction and energy sustainability through a comprehensive approach that involves further improvements to gasoline-engine fuel efficiency; the development of real-world alternatives to gasoline, including natural gas and the hydrogen-powered fuel cell car; and technology for refueling alternative fuel vehicles. In 2007, Honda was named the "Greenest Automaker" by the Union of Concerned Scientists for the fourth consecutive time.

For more information or downloadable high-resolution images of Honda vehicles, please visit www.hondanews.com. Consumer information is available at www.honda.com. Information about Lollapalooza can be found at www.lollapalooza.com.

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