Honda and Sprinkles Bake Up Sweet CR-V Marketing Program
American Honda teams up with famous cupcake maker for irresistible mall-based promotional campaign.

TORRANCE, Calif. March 19, 2012


American Honda has teamed up with Sprinkles Cupcakes on a delectable mall-based marketing program to promote interest in the segment-leading 2012 Honda CR-V. The Honda CR-V Mall Tour will provide free Sprinkles cupcakes by checking out the all new 2012 CR-V.

Kicking off this Thursday, March 22 at the Westfield Main Place Mall in Santa Ana, Calif., the Honda CR-V Mall Tour will center around a colorful Honda and Sprinkles branded display space, anchored by a 2012 Honda CR-V.

The Honda CR-V Mall tour will visit six prime retail locations from March 22 until May 6, 2012. Kicking off at the Westfield Main Place Mall in Santa Ana, the tour will make five additional stops: Irvine, Calif. (Irvine Spectrum, March 29 - April 1); Los Angeles (Westside Pavilion, April 12 - 15); Scottsdale, AZ (Scottsdale Fashion Square, April 19 - 22); Arlington, VA (Fashion Center at Pentagon City, April 26 - 29); Houston, TX (Houston Galleria, May 3 - 6).

About the Honda CR-V
The all-new 2012 Honda CR-V provides a more fuel-efficient engine design with improved horsepower and torque. New for 2012 features include an Easy Fold-Down 60/40 Split Rear Seat, lower cargo floor and a range of standard technology features including a Bluetooth® HandsFreeLink® phone interface, Pandora® Internet Radio interface1 and a multi-angle rearview camera.

About Sprinkles Cupcakes
Since opening the world's first cupcake bakery in Beverly Hills, Sprinkles cupcakes have offered fans handcrafted confections from the finest ingredients, containing no preservatives, trans fats or artificial flavors. Sprinkles has locations in Beverly Hills, Newport Beach, La Jolla and Palo Alto, CA; Dallas and Houston, TX; New York, NY; Washington, DC; Chicago, IL; Scottsdale, AZ; as well as a traveling Sprinklesmobile. Sprinkles also sells its cupcake mixes at over 250 Williams-Sonoma stores throughout the US and Canada.

Connect with Honda:
Media Newsroom (for journalists): www.hondanews.com
Honda CR-V (for consumers): http://automobiles.honda.com/cr-v/
Honda CR-V on Facebook: http://www.facebook.com/hondacrv
YouTube: www.youtube.com/honda
Flickr: www.flickr.com/hondanews
Twitter: www.twitter.com/honda
Honda on Google+

The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc., and any use of such marks by Honda Motor Co., Ltd., is under license.

1Carrier data charges may apply.

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