American Honda Motor Co., Inc. today reported July 2013 U.S. sales of 141,439 units, a total increase of 20.9 percent compared with July 2012 (up 16.1 percent based on the Daily Selling Rate, or DSR*). The Honda Division posted July 2013 sales of 126,289 units, an increase of 21.3 percent compared with July 2012. Acura Division U.S. July sales of 15,150 units jumped 18.1 percent compared with July 2012.
"In July, all of our core models - Civic, Accord, Odyssey and CRV - showed double-digit gains," said John Mendel, executive vice president of sales at American Honda. "This indicates Honda's commitment to retail sales is resonating with consumers seeking not only fun and fuel-efficient vehicles, but also products that retain their long-term value."
"The all-new MDX is off to the kind of dominating start we expected, teamed with RDX to give Acura a powerful 1-2 punch in the important luxury light-truck segment, and new momentum in Acura showrooms," said Jeff Conrad, vice president and general manager of Acura sales. "MDX delivers due to its fundamental advantages in areas that resonate with luxury SUV shoppers."
*The daily selling rate (DSR) is calculated with 25 days for July 2013 and 24 days for July 2012. Year-to-date, the DSR is calculated with 178 days for 2013 and 178 days for 2012. All other percentages in release are unadjusted; see table for adjusted DSR figures.
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