Honda is the Most Durable, Longest Lasting Brand in its Class for Past 25 Years

TORRANCE, Calif. January 10, 2014


  • Honda brand is  #1 in class for product longevity
  • No other mainstream brand had a higher percentage of vehicles on the road from 1988-2012.

Honda vehicles are the most durable and longest lasting of any mainstream automotive brand*, according to Polk vehicle registration statistics from 1988-2012. No other mainstream brand had a greater percentage of vehicles on the road than the Honda brand. In the mainstream segment, an industry best 75% of all Honda vehicles sold in the last 25 years were still on the road.

"One of the most important considerations for a new vehicle purchase is how long that vehicle will last and this study demonstrates that Honda quality and reliability is not just part of our hard-earned reputation but represents our industry-leading performance on the road," said Michael Accavitti, senior vice president of automobile operations for American Honda Motor Co., Inc. "If consumers want the most durable, longest lasting mainstream brand, Honda vehicles are the clear choice."

The quality and reliability of Honda vehicles is a major factor in their long-standing leadership in earning key industry value awards. For instance, for the second year in a row, Honda won ALG's top honor of Best Mainstream Brand in its annual Residual Value Awards for vehicles that are predicted to retain the highest percentage of their original price after a conventional three-year period. Honda has won the top honor more than any other automaker -- a record 8 out of 11 years they've awarded a mainstream brand. In 2013, Honda also earned multiple awards for individual models for Best Resale Value from KBB.com and Best Retained Value from Edmunds.com.

* Durability based on longevity. Longevity based on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988-2012 for Honda and non-luxury competing brands.

About Honda
Honda offers a complete lineup of cars and trucks through a network of more than 1,000 dealerships in the United States. Honda has more than 30 years of experience producing automobiles in the region, which began with the Accord in Marysville, Ohio, in November 1982. Having produced more than 25 million vehicles in North America through 2012 using domestic and globally sourced parts, Honda currently operates 14 major manufacturing facilities in North America, producing a wide range of Honda automobiles, all-terrain vehicles, power equipment products, engines and transmissions.

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