Starting MSRP $19,800
40 city / 43 highway
  • Hybrid technology, featuring Integrated Motor Assist (IMA®)
  • 1.3-liter SOHC i-VTEC®
  • USB Audio Interface** (EX)
  • 60/40 Split Fold-Down
    Rear Seatback
Overall efficiency calls for: 1) an efficient machine and 2) an efficient driver. Working in unison, they can dramatically enhance fuel economy. Eco Assist™ capitalizes on this philosophy, helping the driver operate the Insight more efficiently by providing feedback and offering precise automation of key vehicle functions in certain situations. The result—improved fuel economy.
Just how much can you save by choosing the Insight over the Prius? The Insight can save you $2,240 for the base model Insight LX versus the base model Prius II††. If you'll settle for no less than top-of-the line, the fully loaded Insight EX w/navigation saves you a whopping $6210 versus the top-tiered Prius V w/optional navigation. As you can see, choosing the Honda Insight over the Toyota Prius is a decision that pays, literally.
Current Offers
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ECON and Eco Assist are trademarks of Honda Motor Co., Ltd., and may not be used or reproduced without prior written approval.

MSRP excluding tax, license, registration, $710.00 destination charge and options. Dealer prices may vary.

*40 city/43 hwy/41 combined mpg. Based on 2010 EPA mileage estimates, reflecting new EPA fuel economy methods beginning with 2008 models. Use for comparison purposes only. Do not compare to models before 2008. Your actual mileage will vary depending on how you drive and maintain your vehicle.

††2010 Insight LX [MSRP $20,510]/2010 Prius II [MSRP $22,750]. 2010 Insight EX with navigation [MSRP $23,810], 2010 Prius V w/optional navigation [MSRP $30,020].Manufacturer's Suggested Retail Price include: Insight $710.00 destination charge, Prius $750 destination charge, excludes: taxes, license, registration/title, optional or regionally required equipment. Dealer prices may vary. Pricing information is based on information obtained from each manufacturer’s website as of 9/24/2009. You are advised to check with each manufacturer or its representatives as the final authority on its products.

**The USB Audio Interface is used for direct connection to and control of some current digital audio players and other USB devices that contain MP3, WMA or AAC music files. Some USB devices with security software and digital rights-protected files may not work. Please see your Honda dealer for details.