For the third time in four years, the Honda brand leads all non-luxury automotive brands in the Edmunds.com Best Retained Value® Brand Awards, with the highest projected residual value after five years, expressed as a percentage of "cash" True Market Value® (i.e., True Market Value less applicable generally available customer cash incentives).
The Honda brand won the 2014 award with a projected residual value of 50.1% as the highest ranked non-luxury brand, while the 2014 Honda Civic and Odyssey earned 2014 Best Retained Value® vehicle award in the Compact Sedan and Minivan segments, respectively.
"Honda's industry leading quality, reliability and durability along with our focus on individual customers as opposed to fleet business, has again put Honda in the lead with respect to long-term value," said Jeff Conrad, senior vice president and general manager of the Honda Division. "This is indicative of our commitment to protect our customers investments and another reason why buying a Honda is always a smart choice."
Honda maintains the highest percentage of sales to individual customers among all non-luxury brands, eschewing bulk sales to government and corporate fleets. For the first quarter of 2014, four Honda models – the Accord, Civic, CR-V and Odyssey – led their respective segments in retail registrations, according to the latest available new-vehicle registration data from IHS Automotive.
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, CR-Z, Insight and FCX Clarity passenger cars along with the Pilot, Odyssey and CR-V sport-utility vehicles, the Ridgeline pickup and the Odyssey minivan. Honda has the highest brand fuel economy1 and the longest-lasting cars2 of any mainstream automotive brand in America. Honda has been producing automobiles in America for more than 30 years and currently operates 15 major manufacturing facilities in North America. In 2013, more than 94 percent of all Honda and Acura vehicles sold in U.S. were made in North America, using domestic and globally sourced parts.
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1 Based on model year 2012 fuel economy data from the U.S. Environmental Protection Agency and its report: "Light-Duty Automotive Technology, Carbon Dioxide Emissions, and Fuel Economy Trends: 1975 Through 2013."
2 Longevity based on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988-2012 for Honda and non-luxury competing brands.