American Honda Reports July Sales
Acura Division up 44.7 percent; Honda trucks up 23.4 percent

TORRANCE, Calif. August 03, 2010

American Honda Motor Co., Inc., posted July sales of 112,437 vehicles, a decrease of 5.6 percent, based on the daily selling rate*, the company announced today. American Honda year-to-date sales reached 706,346, an increase of 9.4 percent versus last year.

Honda Division posted July sales of 99,420, a decrease of 9.7 percent versus July 2009. Honda trucks posted sales of 44,823 up 23.4 percent, led by the CR-V, up 0.9 percent with sales of 20,058; the Odyssey up 37.8 percent with sales of 9,711; and the Pilot, up 45.4 percent with sales of 9,570. The Accord was the top-selling Honda model for July with sales of 25,386, followed by the Civic with 23,231.

"A year ago the 'Cash for Clunkers' program began and sales of fuel-efficient Honda vehicles picked up quickly at the end of the month," said John Mendel, executive vice president of sales for American Honda. "Although July sales declined versus last year, our sales increased compared to June 2010, which is a positive sign."

Acura Division posted July sales of 13,017, an increase of 44.7 percent versus July 2009, and year-to-date sales of 74,134, an increase of 24.1 percent. The RDX posted record July sales of 1,708, up 216.9 percent. The MDX was the top-selling Acura model for the month with sales of 4,194, up 63.4 percent. The TSX also posted strong sales, up 39.9 percent.


*The daily selling rate (DSR) is calculated with 27 days for July 2010 versus 26 days for July 2009. Year-to-date, the DSR is calculated with 178 days for 2010 and 2009. All percentages reflect DSR.

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