We’re proud to announce that Kelley Blue Book’s KBB.com has named Honda the Best Overall Brand for the third year in a row[1].

[1] 2015 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Market Intelligence. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
Honda has been recognized as the Best Value Brand as part of Kelley Blue Book’s KBB.com 2015 Brand Image Awards[1], proving once again that Honda drivers get the most out of their money.

[1] 2015 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Market Intelligence. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
The Edmunds.com Best Retained Value® Awards recognize the brands and models that have the highest projected private party residual value five years after their launch, expressed as a percentage of their average True Market Value®(TMV®) during their first five months in the market (or, for vehicles introduced in November or December of 2013, through March 2014). We assume 15,000 miles driven per year. These awards are based on each carmaker's 2014 models that launched prior to the end of 2013.